and circular tomorrow.
1. ARCHIBALD: VIRTUOUS FOR PEOPLE AND THE PLANET
Virtuous... what does it mean ?
"Virtuous, adj.: who manifests virtue, moral qualities: Virtuous conduct . Who is inspired by noble feelings. Who does good, who is just, who is honest."
And for us, what does this mean?
Make the best choices when they exist, work to develop solutions that do not yet exist, for us and for others….
This is what we call contributing!
It means working with the men and women who make Archibald to come up with new solutions.
Since its creation, 3 lines of work have mobilized us to make Archibald virtuous:
- PROTECT THE HEALTH OF ALL, OFFER HEALTHY PRODUCTS
especially on a pleasure category
level and quality of sugar: no sweetener but organic cane sugar with a controlled rate among the lowest in the category (7g / 100ML vs an average of 8g / 100ML)
organic quality (AB certification)
glass bottles only, no PET
sourcing of the best ingredients, no coloring agent…
- REDUCE OUR IMPACTS ON OUR PLANET
because we have impacts and we must first reduce them before we can one day succeed in avoiding some…
an organic quality which requires ingredients from environmentally friendly productions
a majority of local suppliers and partners in order to limit CO2 emissions
vegetable-based and solvent free inks for all our labels and boxes
ecological glues for the labelling
cases in cardboard made from sustainably managed forests (FSC label), printed in only one color
imprim'Vert certified local printers (for packaging and POS)
label papers made essentially from recycled fibers
cuttings from cardboard cases reused as much as possible to create promotional material ...
products display in recycled raw wood
anti-waste optimized with 3 bottle sizes (and with screw caps for big sizes) for every need
- SUPPORT PEOPLE
local suppliers and partners as much as possible to support our territory, our country
know-how protection, such as the expertise of our gentian gatherers
giftboxes and POS material done by a local ESAT (French Sup-port and Work Assistance Establishment
use of a Fair Trade cane sugar
POSITIVE SPIRIT, the approach of La Société des Vieux Copains
- A SPECIFIC MISSION, 4 "POSITIVE SPIRIT" COMMITMENTS
Behind Archibald there is La Société des Vieux Copains.
And behind La Société des Vieux Copains, there is an entrepreneurial adventure built on a conviction: "Because we want a better, responsible and enthusiastic world, and because we are convinced that adult drinks - spirits and soft drinks - must also go in this direction, we are rethinking this category and its ecosystem. "
A conviction which has rapidly become our purpose, our corporate mission:
Bring a smile back to people and the planet
with positive and responsible adult drinks!
Thus, based in Bordeaux in the Darwin ecosystem, "La Société des Vieux Copains" creates adult drinks (spirits and non-alcoholic drinks) not to be the best in the world, but in order to be better for the world !
This 360 degree strategy, called " Positive Spirit ", is based on 4 commitments:
Designing virtuous products for people and the planet
Transforming our ecosystem with our stakeholders
Supporting actions with a strong social impact in social gastronomy
Reinventing the business of tomorrow
This "Positive Spirit" strategy is constantly at the heart of our decisions and stimulates continuously our creativity to make things better, to challenge our limits. If we exclude the distillery, we are a team of 4 people. of which 1 person dedicates her time to our "Positive Spirit" actions. This shows how this approach is important.
More than an approach, Positive Spirit is the state of mind of La Société des Vieux Copains where 3 great values appear to reign: freedom, respect and optimism! We are not activists, but just people who want to do things well and who are convinced that together we can make things happen!
Follow our entrepreneurial committed adventure on Linkedin!
- CERTIFIED AND MEMBER OF THE COMMITTED B CORP COMMUNITY
A proof of our commitments?
La Société des Vieux Copains is a member of the BCORP community since July 2019 and is therefore one of the 2,800 pioneer companies in the world aiming at reconciling profit
(for profit) and general interest (for purpose).
We think we can sell products, generate turnover while seeking a positive impact on our planet!
This certification is a recognition of our efforts to reduce our impacts (water, energy, waste, French and organic raw materials...) and in addition to contribute to create a fairer, more responsible and more enthusiastic world.
More than a certification, B Corp is a movement, a community gathering brands like Patagonia, Veja, Nature & Découverte, La Camif,…
2. IN ALL TRANSPARENCY ... WE TELL YOU EVERYTHING!
Building strong relationships with all those around us is not possible without transparency.
Transparency also means accepting not to be perfect.
Here is a list of topics for which we provide factual information, explanations.
>> Click on the one that interests you!
And if you have any other questions, ask them via our online form ;)
Argh! Sorry, you will have to wait a few days to click on the different topics ... Teasing teasing!
3. EVEN BETTER TOMORROW!
Our big projects to register Archibald in the world of tomorrow ...
Because we always want to do better, because we tell you everything ... here are the projects we are working on:
create a sector for gather organic, wild and French juniper berries!
improve our product: in constant search for the best ingredients… closest to us but above all the best
make Archibald a solidarity brand… a surprise for the end of the year!
develop glass bottles incorporating as much recycled glass as possible
make Archibald a CIRCULAR BRAND - the Grail! : tracks, projects, reflections in progress ...